Luxury Projects Marketing Manager

Website Binghatti Holding

Luxury Projects Marketing Manager Job Description

Binghatti Holding is seeking talented Emirati Nationals to join our team as Luxury Projects Marketing Managers. As a Luxury Projects Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our luxury projects and enhance brand visibility in the market. This is an exciting opportunity to showcase your creativity, strategic thinking, and leadership skills in a dynamic and innovative environment.


  • Develop and implement comprehensive marketing plans for luxury projects to drive brand awareness, generate leads, and achieve sales targets.
  • Conduct market research and analysis to identify target audiences, market trends, and competitor activities, and leverage insights to develop effective marketing strategies.
  • Collaborate with internal teams, including Sales, Design, and Development, to define project positioning, messaging, and unique selling propositions.
  • Create compelling marketing collateral, including brochures, presentations, website content, and digital assets, to showcase luxury projects and engage prospective buyers.
  • Manage digital marketing initiatives, including website optimization, social media campaigns, email marketing, and online advertising, to increase online visibility and drive traffic to project websites.
  • Plan and execute promotional events, exhibitions, and roadshows to showcase luxury projects, engage with potential buyers, and nurture client relationships.
  • Monitor and analyze marketing performance metrics, track lead generation and conversion rates, and optimize marketing campaigns to maximize return on investment.
  • Build and maintain relationships with external stakeholders, including media partners, advertising agencies, and industry influencers, to amplify brand presence and secure favorable coverage.
  • Stay abreast of industry trends, emerging technologies, and best practices in luxury real estate marketing, and recommend innovative approaches to differentiate Binghatti Holding’s projects in the market.
  • Provide leadership and guidance to the marketing team, set clear objectives and KPIs, and foster a culture of creativity, collaboration, and excellence.


  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA or relevant postgraduate qualifications are a plus.
  • Proven experience in luxury real estate marketing, with a minimum of 5 years of progressive experience in marketing management roles.
  • Demonstrated success in developing and executing marketing strategies for luxury projects, with a track record of achieving sales targets and driving brand growth.
  • Strong understanding of luxury consumer behavior, market dynamics, and industry trends, with the ability to translate insights into actionable marketing initiatives.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and build strong business relationships.
  • Proficiency in digital marketing tools and platforms, including CRM systems, website analytics, social media management, and email marketing software.
  • Creative thinking, strategic planning, and problem-solving abilities, with a results-oriented mindset and a passion for driving business impact.
  • Proven leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing marketing team.
  • Ability to thrive in a fast-paced, deadline-driven environment and effectively manage multiple projects and priorities.
  • A commitment to excellence, integrity, and continuous learning, with a drive to exceed expectations and deliver exceptional results.

If you are a dynamic and experienced marketing professional with a passion for luxury real estate, we invite you to submit your resume and portfolio. Join us in shaping the future of luxury living and making a lasting impact in the real estate industry with Binghatti Holding.

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